Overview
Basilar aims to elevate its festival into a high-end experience with easy access to tickets, food, services, and shuttles. The app design focuses on intuitive navigation, improving attendee satisfaction and logistics, while reinforcing the festival's premium brand.
Problem
As Basilar hosts its second festival, they aim to boost profitability and brand recognition through a more organized experience.
The team struggles with ticket management, food services, and logistics in a large outdoor setting, needing to optimize attendee navigation and operational flow to stand out.
Solution
A mobile-friendly app streamlining ticket management, logistics, real-time updates, and navigation to enhance attendee satisfaction, reinforce Basilar's premium brand, and boost profitability.
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Daniela's story
28 | Porto (Local)
Bio
Daniela is a graphic designer
living in Porto. She enjoys festivals that blend good music and
community, and values
efficient organization.
As a tech savvy individual, she
prefers using apps to enhance her
festival experience.
Festival Expectations
Daniela expects easy access to
tickets, shuttle schedules, and
food options, along with
real-time updates and
smooth navigation.
Goals & Needs
She needs a seamless festival experience with quick access to tickets, food, transport, and lineup details, all in one app.
Personas
These personas represent the diverse experiences of festival attendees, highlighting key pain points faced during the event. Daniela, a local, and Sofia, an international guest, both encountered challenges that impacted their overall
festival experience.
Sofia'a story
33 | Berlin
Bio
Sofia is a project manager
from Berlin who loves well organized festivals.
She travels frequently for events
and seeks high quality experiences with minimal
logistical hassle.
Festival Expectations
Sofia wants an easy experience
with quick access to tickets, food,
shuttle services, and lineup info
through the app.
Festival Expectations
Daniela expects easy access to tickets, shuttle schedules, and food options, along with real-time updates and smooth navigation.
Goals & Needs
She needs an efficient, organized
festival experience, with real-time
updates and easy navigation
to key services.
Pain Points
Daniela's struggles
Long Wait Times at Entry
Daniela waited over an hour at the entrance due to slow ticket scanning and disorganization, delaying her experience.
Festival Expectations
Daniela expects easy access to tickets, shuttle schedules, and food options, along with real-time updates and smooth navigation.
Confusing Shuttle Information
She couldn’t find clear shuttle schedules or pickup points, missing a set due to poor transport communication.
sofia's struggles
Lack of Clear
Festival Navigation
Sofia struggled to navigate the festival without a map, making it hard to find food, toilets, and stages.
Unpredictable Food
and Availability
Sofia had trouble finding vegan options, and vendors ran out of food without any updateson
alternatives.
Log In
Get Connected
The Basilar login screen conveys a premium feel with dark mode energy and brand-aligned simplicity. Reflecting the festival's atmosphere, it offers an intuitive experience with quick access via Facebook and Google for effortless connections.
User Intetface
Every design element in the app is crafted to address Basilar's core challenges, from streamlined token workflows to intuitive navigation, ensuring a seamless, high-end user experience that aligns with both attendee needs and festival logistics.
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Ticket
Shuttle
Food Area
Line Up
Tokens
Map
My Ticket
Arrival
Departure
Choose a Shuttle
Scan Ticket
Payment
Menu
Information Architecture
Homepage
Listen link
Share
Remind me
Festival Map
Dropped Pins
Wave a Friend
SOS
Daily
Line ups
Artist bio
Current Balance
Load a Package
Payment
Add to Wallet
Home Page
Hands On
The homepage features six intuitive categories, a personalized greeting, and quick notifications
at the top.
A side menu handles essential details like legal info, ensuring a clean, user-friendly design.
Style Guide
Typography
Aa
Archivo
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
1
2
3
4
5
6
7
8
9
Extra Light
Light
Medium
Regular
Semi Bold
Bold
Color Palette
#FFFFFF
#00FF0A
#03000A
#FF0000
Live Feed
Live Festival Updates!
The feature provides real-time updates and important announcements, keeping attendees informed with daily highlights and messages from organizers, ensuring everyone stays up to date on key moments and any unexpected changes.
Tickets
Ready to Scan & Go
With vibrant color changes for easy scanning, the ticket section streamlines entry, including camping and bracelet details. The camping info provides first-time attendees with clear guidance, reducing confusion and preventing crowding at the entrance for a smooth, hassle-free arrival.
Shuttles
Seamless Travel
Basilar shuttles are part of the experience, offering a smooth ride with music on the way to and from the festival. With Departure and Arrival tabs, you can easily view and purchase tickets for a hassle-free journey.
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Tokens
Stay Cash-Free & Stick to Your Budget
Easily manage your spending with a current balance display and three token packages: 100, 200, or 300 tokens, each offering different deals to suit your needs. Enjoy seamless transactions without the hassle of cash.
Food
Easy Food Navigation
The food area section highlights options for vegans and vegetarians, with meals available across three restaurants. It helps attendees easily navigate the busy food area, especially after dancing or late at night, ensuring a smooth and relaxing experience.
Lineup
The Beat of the Festival
Check your favorite artists' set times to make sure you don’t miss them. With a packed three-day schedule, it's easy to forget when your idols are playing.
Set a Reminder
Easily set reminders for when your favorite DJ or artist is on stage, ensuring you never miss a moment.
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Map
Location Layout
Never get lost at Basilar! Easily see where you are and track your surroundings. Dynamic zones update as more people park, so you can stay oriented in crowded areas.
Dropped pin
Pin important spots like your tent and car for quick access. Easily find your way back, even in busy areas, and share your location with new friends.
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SOS: Stay Safe
In a busy festival environment, safety is key. Use the SOS feature to alert staff if you need help, ensuring you're never alone if things get tricky. Set boundaries, stay confident, and enjoy your time at Basilar with
peace of mind.
Thanks for diving through Basilar exprience!
Wave a friend
In a loud, crowded area with booming music? Simply share your location with friends directly through the Basilar app—no phone call needed, just a quick, easy way to meet up.
Daniela's story
28 | Porto (Local)
Bio
Daniela is a graphic designer
living in Porto. She enjoys festivals that blend good music and
community, and values
efficient organization.
As a tech savvy individual, she
prefers using apps to enhance her
festival experience.
Festival Expectations
Daniela expects easy access to tickets, shuttle schedules, and
food options, along with real-time updates and smooth navigation.
Goals & Needs
She needs a seamless festival experience with quick access to tickets, food, transport, and lineup details, all in one app.
Personas
These personas represent the diverse experiences of festival attendees, highlighting key pain points faced during the event. Daniela, a local, and Sofia, an international guest, both encountered challenges that impacted their overall
festival experience.
Sofia'a story
33 | Berlin
Bio
Sofia is a project manager
from Berlin who loves well organized festivals. She travels frequently for events and seeks high quality experiences with minimal
logistical hassle.
Festival Expectations
Sofia wants an easy experience
with quick access to tickets, food,
shuttle services, and lineup info
through the app.
Goals & Needs
She needs an efficient, organized
festival experience, with real-time
updates and easy navigation
to key services.
Pain Points
Daniela's struggles
Lack of Clear
Festival Navigation
Sofia struggled to navigate the
festival without a map, making it hard to find food, toilets,
and stages.
Long Wait Times at Entry
Daniela waited over an hour at
the entrance due to slow ticket
scanning and disorganization,
delaying her experience.
sofia's struggles
Confusing Shuttle Information
She couldn’t find clear shuttle schedules or pickup points, missing
a set due to poor transport communication.
Unpredictable
Food and Availability
Sofia had trouble finding vegan
options, and vendors ran out of food without any
updateson lternatives.
Information Architecture
Set a Reminder
Easily set reminders for when your favorite DJ or artist is on stage, ensuring you never miss a moment.
Map
Location Layout
Never get lost at Basilar! Easily see where you are and track your surroundings. Dynamic zones update as more people park, so you can stay oriented in crowded areas.
Style Guide
Typography
Color Palette
Extra Light
Light
Medium
Regular
Semi Bold
Bold
Aa
Archivo
#FFFFFF
#00FF0A
#FF0000
#03000A